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CREDAI Bengal presents “Home Front 2020”: Eastern India’s largest property exhibition
Kolkata, 31st January 2020: The 9thEdition of CREDAI Bengal Home Front 2020 is being held at Netaji Indoor Stadium from 31st January to 2nd February 2020. It is Eastern India’s largest property exhibition with exhibitors comprising of only CREDAI Bengal’s members displaying their residential properties across a wide range of ticket-prices, residential-verticals and locations.. Home Front 2020 was the first property exhibition to be started by CREDAI Bengal a decade back and still enjoys patronage by customers who believe in the credibility of the brand CREDAI Bengal.
Says, Mr Nandu Belani, President, CREDAI Bengal, “I extend a very warm welcome to all of you at the 9th Edition of CREDAI Bengal Home Front 2020. For many years we’ve been continuing to present this exhibition which has since its inception become synonymous as a superb repository of the city’s best properties across ticket prices, locations etc. Our exhibition offers you properties developed by only bonafide members of CREDAI Bengal and this is the best distinction of our property show !Each year, we have been recipients of a very loyal customer base who come back and spur a repeat-comeback of friends and families because of the goodwill of the ‘CREDAI Bengal’ brand and its affiliated members.”
There have been several landmark legislations over the past 3 years which have altered the way real estate is transacted. Primary among them is the West Bengal Housing Industry Regulation Act (WBHIRA) which was brought in to regulate and promote the housing industry andalso address the need for speedy dispute redressal of customers in real estate transactions.
Speaking on the occasion, Chief Guest Smt Chandrima Bhattacharya, Hon’ble Minister of State for Housing with Independent Charge, Government of West Bengalspoke about how WBHIRA had become a cornerstone for transparent business practices for real estate developers in the state and how the Housing Department had partnered with CREDAI Bengal in several workshops to take the message of WBHIRA to the developers and customers, as building awareness on WBHIRA was of utmost priority both amongst the end-users and the real estate stakeholders, most of whom are affiliated to CREDAI Bengal. Shri O S Meena, Secretary, Housing Department, Government of West Bengal was also present on the occasion.
With regards to the rapid digitisation of the real estate selling space, Mr Ravi Todi, Convener, Exhibition Committee, CREDAI Bengal spoke of how CREDAI Bengal had created a balance in the offline and online selling space. “When CREDAI Bengal started hosting property exhibitions a decade back, we were in a non-digitised era. But several years later, it is technology which is playing a major role in people’s lives when it comes to consumption and making choices. Considering the digitized era of doing business, this year we’ve synergized the apparatus of Home Front and the social media space and in the pre-exhibition period been running a successful campaign on our social media space, promoting and generating leads for those who are part of the exhibition here. I’m sure we’ll see a lot of visitors at Home Front this year who’ve been exposed to our online campaign. Hence, it is very important to keep synergizing both online and offline spaces to get the best results for promoting our sector”.
It is pertinent to mention here that CREDAI Bengal had unveiled its own property portal ‘credaibengalhomes.com‘ in 2019 meant to showcase properties of its members across West Bengal.
Home Front 2020 has around 30 developers participating this year along with Banks and allied industry players.
