ColorPlus captures the hues of Durga Pujo, in their latest digital film
National, September 27, 2019: The grand festivities of Durga Puja are upon us and offer a perfect reason to bring out your best attire. Known for its use of rich colour palettes, ColorPlus has launched a new ad film highlighting its latest collection for Durga Puja. This 40 second film is a perfect blend of festive fervour and culture.
While the Kola Bou, Dhunuchi and Sindoor are integral to this autumn festival, the film displays all these elements in its full glory and beautifully relates it to its vast colour palette. What makes the film more festive is the fact the narrative is in Bengali. The brand has been a category defining player in smart casuals and has the largest variety of colours in men’s apparel. Its superior products can be attributed to the use of the finest imported cotton, ensuring they stand true to the brands promise of colour, craftsmanship and comfort.
Vivek Sandhwar, Director and Brand Head, ColorPlus said, ‘’Durga Pujo is known for its vibe and vibrancy, and nothing better than colours to showcase the pulse of this grand festival. At ColorPlus, we want to build a connect with the audience by showcasing different elements of Pujo. Our film beautifully captures all the aspects by interfacing them with the variety of shades our products offer. So, for the launch of our festive collection, we’ve created a film that draws parallel between the festival and our colourful collection.”
Talking about the campaign Vivek Bhambhani, Group Creative Director, GREY Group India says, “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverages the varied colours of their products by connecting them to the colour of each icon. The narrative captures the essence of Pujo with a poetic voice over that evokes the emotions of every ritual and tradition.”
This digital film has been shared across the brand’s social media channels. A complete 360 degree marketing campaign which includes digital, in-store visual merchandising and outdoor promotion is being executed by ColorPlus.
For over 25 years, ColorPlus has been a brand of choice of office wear for men. It’s known for its innovation and best-in-class quality products.
Link to the film:
Agency: GREY Group India
Production House: Light Bulb