Tata Sky launches Maximum Entertainment Campaign with Amitabh Bachchan
Kolkata, 2nd May, 2018: This cricket season, Tata Sky’s new advertisement campaign, ‘#HarSceneKaMazaaLo’ launches featuring Megastar Amitabh Bachchan. The campaign brings to life the depth of entertainment that Tata Sky offers, in a lovable and memorable style with Amitabh Bachchan playing a critic in a 9-series ad film and will be unveiled eventually over the month of May.
Tata Sky’s Chief Communications Officer Malay Dikshit said, “Tata Sky has a huge number of channels across genres available not only on TV but also on the Mobile app. The idea was to tell consumers that there is always something new and novel to look out for on our platform. Our latest campaign with Amitabh Bachchan is a demonstration of the same. It highlights Tata Sky’s offering of never-ending entertainment and an advanced viewing experience for our consumers.”
Binge watchers firmly believe that they are critics in their own light. You will see Big B demonstrating the same by critiquing movie stars of the movies that he is enjoying. With more than 81 Movie Channels and a total of over 600 channels and services Tata Sky offers an abundance of entertainment and fun to audiences at price that once chooses to pay. Additionally, with the Tata Sky Mobile App two registered devices can simultaneously watch content at no extra charges, making it easy for families with varied preferences to view content & enjoy entertainment of their choice.
About Tata Sky:
Tata Sky Limited (‘Tata Sky’) is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India.