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J&K Tourism - Left to Right-Abdul Wahid Malik President, Mahmood A.Shah Director J&K Tourism, Javed Burza, Maqsood Misri.jpg
J&K Tourism - Left to Right-Abdul Wahid Malik President, Mahmood A.Shah Director J&K Tourism, Javed Burza, Maqsood Misri.jpg
Azadi Ka Amrit Mahoutsav
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Kashmir is safest place in country and is the hub of tourism

Kolkata – 23rd February 2018-

Bone of contention for the fighting neighbors yet Kashmir is safest place in India and is the hub of tourism and receives major chunk of its tourists from West Bengal especially Kolkata to announces this Kashmir Hotels and Restaurant Owners Federation (KHROF) in association with Jammu and Kashmir Tourism department organized a Press Conference at Kolkata Press Club. The media was addressed by Mr. Mahmood A Shah –Director, Tourism Kashmir and present were officials from both Kharof and J& K tourism.

The Indian state of Jammu and Kashmir has been a tourist paradise for ages and centuries. Mughals to the British or The Maharaja Ranjit Singh King of the Sikh Empire to modern days Business Tycoons or the Bachchan Rekha movies all have one common in them love for the Jannat on the Earth that is Kashmir.

In recent times a dent has been done by the unrest in the valley but the authorities confirmed that some stray incident may happen like other parts of the world but mostly it is now the time to enjoy the Heaven on Earth.

A Travel Show is also being organised with potential Tour & travel operators from Bengal on the eve of 23rd Feb 2019 at Hotel Novotel.  The Seminar will highlight the potentials of tourism, and as well the experiences of their journey .More than 150 tour operators are expected to attend the seminar.

West Bengal has been one of the oldest and largest markets for the state of J&K. We are here to rebuild that bond between Kashmir and Kolkata and invite the people of this place to our scenic locations. We have been receiving good support from the travel agents and tour operators from Kolkata who have been sending tourists to J&K in large number from many decades,” said Mr.  Mahmood A Shah, Director- Tourism Kashmir

He also said that “Visitors from Kolkata have been mostly visiting J&K in October during their holidays but they miss the beautiful colors and hues of the Kashmir landscape during other seasons. J&K state offers breathtaking beauty in all the seasons. Each season is better than other. Snow in winter, flower blossoms in spring, endless meadows in summer and crimson chinars leaves in autumn make J&K a round-the-year destination. We are also here to pitch J&K as round the year destination”

“Kolkata is one of the most developing and happening cities where big corporate house have established their set up. For them J&K state offers beautiful locations for conference facilities. We are probably the best place for MICE tourism. We have the world class conferencing facilities where corporate houses won’t only enjoy their business meetings but also enjoy the natural wonders we have been endowed with. The corporate people can have their meetings and conferences at SKICC, play golf at Royal Springs Golf Course at walking distance, visit famous Mughal Gardens, enjoy shikara ride, revel in mountain biking or hill running at Zabarwan hills, shop for Kashmir’s art and craft and after day’s hectic schedule will stay in a houseboat to unwind at calm and serene locations of shimmering Dal Lake and all these things happen within one kilometer of radius. Such unique combination of tourism won’t happen anywhere in the country” Mahmood A Shah, Director- Tourism Kashmir added.

Kashmiris are known for their hospitality and they are the biggest security. Our hospitality is our USP which attracts tourists to Kashmir. J&K is the only state in India which has zero crime record against tourists. J&K is the first state in the country having its own tourist police .Even if there was not tourists police, the department is aggressively promoting J&K’s through social media which has helped us lot in dispelling the negative impression of security issues in J&K.

“Check our social media. We have hundreds of the videos posted there where in tourists from all over the globe only praise Kashmir’s hospitality and also express satisfaction about their security. They express how more safe they feel in J&K than other states, added Mahmood A Shah, Director- Tourism Kashmir added.

Speaking on the occasion, President KHAROF Abdul Wahid Malik announced 30 percent discounted offer for the spring and summer season from the hotels in Kashmir associated with the Federation.

He said KHAROF members have finest properties with state of the art infrastructure in place for the comfort and convenience of our valued guests.

“We are announcing 30 per cent rebate on our tariffs so that we encourage maximum travelers visiting Kashmir from this place. We have been doing business with the travel and tours operators from Kolkata for decades and this time again we are here to rebuild that bond and relationship and enhance our business partnerships,” he said.

KHAROF is one of the largest hotel organizations in Kashmir having over 600 members who have been providing exemplary services to the guests.


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