Hoichoi in Bengali Film World – Prosenjit-Rituparna starrer 2016 blockbuster Praktan gets a world digital premier on hoichoi

Prosenjit Chatterjee & Shrikant Mohta
Prosenjit Chatterjee & Shrikant Mohta

Prosenjit-Rituparna starrer 2016 blockbuster Praktan gets a world digital premier on hoichoi

~ Sixth world digital premier on hoichoi in six weeks ~

Kolkata, January 5, 2018– hoichoi, the world’s largest digital Bengali entertainment content platform, announced the world digital premier of Praktan, the most successful Bengali film of 2016, which has started streaming globally on the platform from January 5.

Praktan is also the sixth world digital premier on hoichoi in a span of only six weeks after acquiring digital rights of superhit films like Posto, Paanch Adhyay, Ek Nodir Golpo, Room No. 103 and Bye Bye Bangkok.

Vishnu Mohta, Co-Founder, hoichoi said, ““We are delighted with the response that Posto has received and continues to get on hoichoi. Praktan, another gem from Windows Productions strengthens our content offering for our discerning consumers worldwide and we look forward to more such partnerships going ahead.”

After Posto and now Praktan, Bela Seshe would be the third film from Windows Productions going to be available soon on hoichoi.

Praktan‘ which means ‘Former’ is about the failed marriage of Ujaan (Prosenjit Chatterjee) and Sudipa (Rituparna Sengupta). The film opens at Kurla railway station in Mumbai, where various characters are seen boarding a Kolkata bound train.

Along with Sudipa, the first class compartment also has a group of 4 musicians (popular musicians in real life – Anupam Roy, Anindya Chatterjee and Upal Sengupta (of the popular band Chandrabindoo) and Surojit Chatterjee (of Bhoomi fame), a honeymooning couple, an elderly couple played by Soumitra Chatterjee and Sabitri Chatterjee, and a mother Molly (played by Aparajita Adhya) with her daughter Putul. Over the course of the 30 odd hours of the train journey, it takes us through how the various characters are dealing with ghosts of their past.

Shiboprosad Mukherjee, Director of Praktan said, “We would like to thank hoichoi for giving our movies a global platform and audience. Bela Seshe will be the third film from Windows Productions that will be streaming later this month on hoichoi.”

Watch the Praktan trailer here: – bit.ly/PraktanWorldPremierHoichoi

About hoichoi:

hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original Shows every month and 500+ Bengali Movies. Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and will be coming soon on Apple TV, Amazon Fire TV and Roku.

hoichoi is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload.

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