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This Durga Puja Tata Sky reminisced historic art forms with #RecallBengal campaign
- #RecallBengal connected with the Bengali community by revisiting the forgotten entertainment forms of Bengal during the Durga Pujo
Kolkata, October 4, 2017: Tata Sky, the fastest growing brand in the DTH industry, rolled out its all-new #RecallBengal campaign on the auspicious occasion of Durga Pujo. This first ever digital-only campaign celebrated Bengal’s rich and vibrant culture by capturing and documenting the folk art indigenous to the Bengali community based across the country.
As part of the campaign Tata Sky showcased specially shot AVs of Baul music, Santhal dance, the ancient scroll painting art of Patachitra and well-known one-man theatre act Bohurupee on their digital platform Tata Sky Blogbuster. The content is available across Tata Sky’s digital platforms, Facebook and Instagram pages and YouTube channels. Subscribers were also able to indulge their love for Bengali culture by tuning in to Channel 100.
Tata Sky’s Chief Communication Officer, Malay Dikshit said, “Tata Sky has always brought about entertainment with relevant festivals for multiple communities across India. Be it Onam, Lodhi, Uttarayan or Durga Pooja. Throughout the year, we have seen immense loyalty to our unique proposition of relatable festive celebrations across these regions. Hence to bring together and celebrate one of India’s celebrate festival of Durga Puja and rekindle the forgotten art forms that are revered by the people of Bengal, we took the opportunity to present #RecallBengal. The campaign is not only targeted to connoisseurs of Bengali heritage but also gives audiences across India, a chance to witness and enjoy the captivating art forms.”
Viewers feasted on this cultural treat from 25th Sep where on each day a new video was launched till Durga Puja ended on 30th Sep.
Campaign Links:
- Campaign Page: http://www.tatasky.com/wps/portal/TataSky/recallbengal#channels
- #RecallBengal Teaser: https://youtu.be/oeWZ5j5CQJ8
- Baul Teaser: https://www.youtube.com/watch?v=LrSL5PiPUNw
- Santhals: https://www.youtube.com/watch?v=hf93S9S_Vkw
- Patachitra: https://www.youtube.com/watch?v=VDLWc_Dkldk
- Bohurupee: https://www.youtube.com/watch?v=J1-vJVEF9g0
- Baul Music: https://youtu.be/u9fmwNmS0e4
About Tata Sky
Tata Sky Limited (‘Tata Sky’) is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.
Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 17 million connections in India.
