Beauty Cause Marketing Campaign Combats Sex Slavery Through Social Media #Hashtag Challenge

Omerge Fall Into Beauty - 1
Fall Into Beauty (PRNewsFoto/Omerge Alliances)

Omerge Alliances “Fall Into Beauty 2016” Benefits Human Trafficking Non-Profit

NEW YORK, Nov. 11, 2016 /PRNewswire/ — To combat sex slavery, Omerge Alliances launches the #fallintobeauty hashtag campaign intended to generate and utilize positive female body images to drive self-worth and prevent further victimization.  Between November 11-November 27, 2016, a national social marketing push encourages people to make 1 post to Twitter or Instagram (text or image) of a perceived, flawed beauty trait using the #fallintobeautyhashtag.  For each post, $1 will be donated to the A21 human trafficking organization to help rescue and restore the lives of sex slaves. All participants are also entered to win one product from Philosophy’s Amazing GraceCollection (10 winners). More information is available at

Human trafficking is the world’s biggest crime profiting traffickers $99 billionannually (International Labor Organization, May 2014 Report). Of the approximate 5 million people who are sex slaves, the average victim is a 12-year old girl.  Fall Into Beauty 2016 intends to drive  awareness of this issue and of each young girl’s inherent value as participants embrace their unique beauty.

“Since attending a SXSW 2016 panel about the global pandemic of sex slavery, I’ve searched for a way to support this cause. Fall Into Beauty 2016 is designed to reiterate positive self-worth and remind every girl of her inherent beauty so she is less likely to fall prey to any form of sex slavery, while also contributing financially to rescue & restoration efforts benefiting legions of vulnerable young girls,” says Omerge Alliances CEO Olivia Scott.


Omerge Alliances is a NYC-based marketing communications consultancy servicing media & lifestyle brands in integrated marketing planning, event programming & production, consumer-engagement promotions, brand partnerships, and small business marketing consulting services. Visit for details, and contact with inquiries.

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