By the time we were on way, after an inconvenient detour at Gariahat, to the redirected Camac street address, a pregnant crowd had added what seemed a mile of girth to the stern barricades. Prompt agility was summoned and we managed our presence inside the sun-baked press enclosure yet a sea of distance remained a begging between the obscure object of desire and its subjective proximity.
Thrissur,Kerala-based, Kalyan jewelers had brought in the Bachchans – brand ambassadors both – to inaugurate 3 stores on the trot in a day in the city – to effect a century of total outlets.
At flagship store on Camac, perhaps breaking the scheduled flow, both came onto the makeshift dais on the façade to pacify growing impatience – he with his baritone, few waves and frequent nods, she with her silent gravitas. He moved to the 10,000 sq. ft. showroom accompanied only by Kalyan Jewellers’ Chairman and Managing Director T.S.Kalyanaraman and Executive Directors Ramesh Kalyanaraman and Rajesh Kalyanaraman, ubiquitous security withstanding. But before and after the act he waved from the store balcony to ear-splitting cheer sub sequenced by a reprise on dais and on to the awaiting vehicle which took him to Gariahat …99th and then to Salt Lake….the 100th.
Though the Salt Lake and Gariahat showrooms at 7,000 and 8,000 square feet respectively are relatively smaller, all three will have an exclusive floor for luxury diamonds and Polki. As T.S.Kalyanaraman iterated “All showrooms will feature Kalyan’s popular and authentic Polki, gold, diamond and precious stone studded jewellery designs from across the country combined with exclusive privileges and superior customer service. Kalyan will also augment West Bengal’s unique jewellery heritage and help strengthen the state’s position as India’s leading jewellery destination by bringing the best jewellery practices.’’
In the melee he was heard to say “In FY 2016-17, we plan to open 20 showrooms – 5 in the Middle East and 15 in India including 3 that opened in Rajasthan in April and 3 in Kolkata”.
A statement issued by the company mentions that the brand will consolidate its presence in East with an investment outlay of INR 150 Cr.